Tuesday, 5 November 2013

Plugged & Played at ICT4Ag 2013

As I wrote over the weekend, I headed to #ICT4Ag13 in Kigali with lots of Excitement and Skepticism.   Yesterday (Monday 4 Nov) was the Plug & Play day, and it was a blast, and it reaffirmed my excitement (and skepticism).

To start off with, the scene is great.  Met so many interesting people, and the vibe is one of opportunity and growth.  A real "start-up", (social) entrepreneurial atmosphere.  Fantastic networking opportunities and I won't be surprised if several collaborations won't be traced back to this event.  All the makings of a "Plug" atmosphere.

I'm happy with the logistics so far.  Organizing large workshops isn't easy.  So far my hierarchy of logistics needs from a conference (wifi, clean cool air, good food & breakout spaces - in that order) is met .  So good conditions to "Play.

What enhanced my excitement?  The facilitattion method (Kudos to Pete Cranston and team) allowed me to "speed date" lots of interesting projects.  There is so much going on in this sector right now.  One cannot but be excited about this movement and its posible potential.    I was particularly interested to learn about some of the work of TRAC.fm (and their work with Harvest Plus  / the  CGIAR Research Program on Agriculture for Nutrition and Health (A4NH).)  - particularly because they are mixing the present (radio) with the future (mobile/web) in what seems to be a really neat way.   Great stuff.  Would love to know of more organizations doing this - please point me in the right direction!

What enhanced my skepticism?  A few things.  For one, the scale. For all the talk of the potential scale of mobile (in the billions), most projects I saw were pilots, with outreach of several thousands to low 6 figures (active and passive users combined).  Pilotitis anyone? 

Also, there is lots of duplication.  If I had a drink every time I heard the phrase ("so we built this platform...") I would have been drunk long before the first coffee break.  Yes, to a certain degree this is inevitable in such a start-up environment.  Still, many of the players are at least partially publicly funded, and we could (should) really question the coordination in funding so many similar platforms.   Either way, I foresee some serious consolidation before we can start going to scale and moving to more mature, holistic products. 

Finally, there was too much focus (to my liking at least) on channel, and too little on the content.  Yes, I know new tech is exciting and sexy, and old school instructional design and (adult) learning theory are in comparison slow and tedious.  However, we should be VERY careful not to end up ith great platforms that suffer from the "Garbage in - Garbage out" syndrome.  I know that there will one (or more?) sessions looking at the content today and am really looking forward to these.  By and large though, the content seems to be the poor cousin in this gathering - which is a red flag for me. 

Still, if I had to place my feeling on the excitement/skepticism scale, it is tilting towards  excitment.  Plenary of the conference about to start - looking forward to a fun week ahead!



Sunday, 3 November 2013

Excitement and skepticism ahead of ICT4Ag

I'm currently somewhat of a (twisted version of) a seasonal migrant worker.  I've been on the road for most of the working week for some time now, and will continue to do so pretty much till the end of the year.  This means every Monday (or Sunday) I board a flight somewhere, and return Friday  (or Saturday).  While all these trips are useful and important for my work, when the taxi rolls up to take me to the airport at 5am on a Monday morning, I'm usually not bursting with excitement. 

My upcoming trip will be somewhat different.  I am actually really looking forward to traveling to Kigali, Rwanda tomorrow for The ICT4Ag conference.  Reading the the conference program, it looks like one of the most interesting conferences I've seen in a long while.  What's more, with no official hosting/planing/facilitating duties, I can be more of a free agent, attending the sessions I am interested in and exploring innovative partnerships around ICT in Agricultural Development.  It should be a lot of (productive) fun! 

I didn't need to read the detailed program to know that M-everything (money, learning, etc. etc.)  will dominate the agenda.  Mobile is sooooo sexy right now, especially in East Africa.  The killer app of development.  It fuels just about any innovation that becomes the flavor of the year - the current craze around cash transfers (interesting posts also here and here) is just one point in case, with M-Pesa transfers being one of the major enablers of Give Directly's experiments in Kenya.   I'm looking forward to meeting and exploring some really cool potential projects that involve mobile with a number of partners.  

Along with the excitement, I also have some serious doubts about all most of the hype around M-everything.  For one thing, for all its noise, mobile is still FAR behind the real king of ICT4D - its older and more boring cousin, the radio.  For instance, according to a 2012 study of small-scale farm households in Kenya, radio is used by 95% of the households. Even though two-thirds of the households also have access to mobile phones, only 11% of mobile phone owners use these devices to access to agricultural applications such as ‘iCow’, which registered farmers use to receive information on, for example, optimal feeding regimes and gestation cycles for their particular cows. The authors also note that the quality of the messages is still far from optimal - though more research is needed on this. Personally, I think we need to take such findings very seriously.  Too few mobile-based initiatives (that I know of) are actually looking to tap into and complement existing channels such as radio.  Why is that?   Is it not interesting enough?  Are we looking for a complete paradigm shift?  Is this a funding issue?   Am not sure, but will hopefully get some answers in the coming week.  

Finally, on a lighter note, the buzz around mobile in developed countries is becoming more balanced of late, with more emphasis being placed on some of the socially negative side-effects of M-everything, anytime anywhere societies.   See this Slate article from yesterday entitled Smartphones are killing us — and destroying public life - I particularly enjoy the reference to Kit-Kat (a chocolate brand) sponsored benches with Wi-Fi blockers in Amsterdam to allow busy city-dwellers  an escape from the constant connectivity.